Transfer WordPress Website to a New Domain Without Losing Traffic

Switching domains is common after rebranding or expanding into new markets. This guide walks you through the safest way to transfer WordPress website to new host while simultaneously pointing it at a fresh domain.

Why Change Your Domain?

• Brand realignment or merger.
• Geo-targeting different audiences (.co.uk, .com).
• Keyword-rich domains for better click-through rates.

Preparation

– Verify domain ownership on the new registrar.
– Check trademark conflicts.
– Lower DNS TTL to 300 s for quick propagation.

Migration Steps

1. Full backup with All-in-One WP Migration.
2. Install WordPress on the new host and domain.
3. Import the backup and run URL search-and-replace.
4. Add 301 redirects from old to new URLs.
5. Update Google Search Console with a Change of Address.

Cross-Reading

If you’re moving hosts but keeping the same domain, see our guide on how to transfer website to new host. Need a generic WordPress move? Check how to transfer WordPress website. Considering Wix instead? Our Wix transfer website tutorial covers that route.

Common Pitfalls

• Forgetting to update hard-coded image links.
• Skipping HTTPS configuration before redirection.
• Failing to retain email deliverability records (SPF, DKIM).

Wrap-Up

With proper 301 redirection and testing, you can retain 90-100 % of your SEO equity after a domain change. Follow the checklist above for a stress-free move

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